Finding new ways to Connect

The Knot

There are many ways to connect, but the right one was yet to be discovered

Hair extensions are used daily with various methods, some of us preferred hot melt glues, tapes or micro rings, thinking that these were the only effective ways to get the result we wanted. However, constant curiosity brought us to long forgotten and the most ancient but historically proven linking method, tying a Knot. This is where we started our journey by re-discovering our most ancient invention, focusing on the fundamental extension system it is to connect Easily, Securely and above all… Truly Naturally.

Historically Proven Method

The knot is used since the beginning of mankind when we started to make tools for hunting. If fire is the first discovery by humanity, we believe that a Knot could be one of our first inventions. Even though the knot is an extremely ancient technology, it is still used widely in our daily lives as well as in many different professional areas, such as climbing, fishing, sailing and so on. This is because a Knot is more Strong, Secure and Reliable than any other linking system. Most of us tie our shoelaces or neckties on daily basis. This is because the Knot is easy and simple to use, and we are taught to do it while being kids. So wouldn’t it be great? Having hair extensions that are Easy and Simple to use, but Strong, Secure and Reliable, while also not using any electric equipment and chemicals, but only utilizing our most ancient technology that we all know… Tying a Knot, for Hair Extensions.

Disruptive innovation

The Future

We believe it’s time to move on… and Change

Nowadays many markets and various industries around the world prefer to use Healthy, Green and Organic products as they are becoming more popular and important. There are many extension methods that do not use chemicals, but instead metal rings are used that are hurting customers scalp. There is also knotting method that uses the wefts, but it is very difficult to apply and also time consuming. Mago is the only system that does not use chemicals and is also easy to use. We are confident that in years to come when we ask customers what is the most Healthy and Organic Extension system in the market, their answer would be Mago Hair Extensions.

The hair market has been hectic for many years. It uses many different attachment systems with various qualities and copies of the methods coming out every day. However, with Mago technology patent, we can minimize the threat of counterfeit and control the market at the highest thought trainings and certifications. We can build a strong market for ourselves with high quality standards for our hairstylists and also our customers.

Since the initial development of the Mago system in 2008, we have been testing and refining the technique to maximize the benefits of the product. In 2013 with biggest confidence and excitement Mago was launched in Finland. Since then for the period of 18 months, Mago has spread to more than 400 hair stylists around the Northern Europe and it’s still growing.

Since then we have been getting enormous feedback from Europe. Hairdressers love the Mago as they are professional also chemical-free and are easy to apply and remove. But above all, the customers love the experience with the Mago system because of the comfort that they have never experienced with Hair Extensions before.

There is a time when innovation comes that changes how we perceived our Market. For example, just 10~20 years ago, only with camera films can we take photographs of our loved ones. Now we can take almost unlimited number of high quality photos and share them with our phones. There is no reason for anyone to use films anymore. There are many other examples like, CD, Fax, Encyclopedia and so on.

Everything that we took for granted can actually change. There have been many extension systems that come and go with incremental improvements from the predecessors. There haven’t been many changes in this market for many years. But we have continuously seen new products being introduced. This means that there is something wrong, that needs to be fixed in this market, but no one has successfully delivered it since. We believe that Mago can be the answer that this market has been waiting for. Looking at the success in Europe, we are confident that we can also bring great success to our partners in other parts of the world.

Welcome aboard!